Maximize radio's reach!
Americans love radio. It's our most immediate mass communications medium.
And it has something for everybody: a favorite band, a new hit song, a timely weather update, the top-of-the-hour news, baseball play-by-play, comedic morning show banter, a sports report. Even the opportunity to call-in to a spirited talk show.
Not surprisingly, radio has never been more popular. Or competitive.
There are over 15,000 radio stations in America, so listeners have myriad options. This is why advertisers must be super-smart when picking their spots.
Because radio commercials never work without listeners.
Radio ads must be heard. But to ensure this happens, don't overspend using a shotgun approach.
Be smart. Have a plan.
It's like baseball. A successful pitcher knows where he's going with every pitch.
Similarly, successful marketers know where they're going with every sales pitch.
Enter appointment listening.
Bring smiles to faces! Highly-anticipated segments that bring joy to listeners are the wisest use of finite marketing resources.
Because appreciative listeners become loyal customers.
Of satisfied sponsors.
Remember Paul Harvey and The Rest of the Story? People did not miss that show. And the iconic program's clever construction made it a perfect advertising vehicle.
Harvey grabbed listeners' attention. Nobody changed stations before hearing the rest of the story.
But if you're confident that no one is missing-out on your radio campaigns, then stop reading. Now.
Because we're not New Coke. If ain't broke, don't fix it.
But let's face it: there's a very good chance that folks are flipping the dial on your rented air-time.
And do you know what that means? You may be broadcasting a crystal-clear yet minimally-effective message.
And that's no one's idea of effective advertising.
So why throw around money?
Target your marketing!
Utilize an exclusive, uber-creative product guaranteed to command attention.
Creative communications is our business.
We deliver listeners!
We're Brown Suit Broadcasting.